Massive growth forecast for mobile/social video 

According to research from The Diffusion Group (TDG), the role that smartphones play in total screen time continues to expand. Per-capita use now stands at 8.6 hours a week, greater than the total amount of time consumers spend watching broadband video (8.2 hours per week). Notably, social networking now comprises four hours of weekly screen[…]

Google Finds Web Video Viewability Rates Of 62% In U.S.

Google has released its Global State of Play report for video with data showing the seriousness of ad fraud and viewability challenges. The rates vary depending on the advertising exchange where DoubleClick Bid Manager buys video ads and the market in which the ads are served. Google took a look at the state of viewablity[…]

Second screen no more? Report reveals mobile apps rank #1 for consumer engagement

According to Opera Mediaworks, in their Q1 2016 Mobile First Insights report, mobile apps dedicated to entertainment and information-gathering for consumers are now reaching audiences as large as some of the top broadcast and cable TV shows. The company noted the evolution of mobile from being a communication tool to now a primary source of[…]

Time Inc. Launches Mobile-First, All Video Platform ‘Instant’ 

Time Inc. is chasing Millennials by going where they do: mobile videos of Internet stars.Time Inc. today announced the upcoming launch of Instant, a new mobile-first, all-video digital platform featuring content “about the lives and projects of digital celebrities,” as well as content created by the digital celebrities, the company stated.The Instant user experience will[…]

Facebook’s Live Video is rolling out to all iPhone users

Facebook began testing its Periscope-like Live Video feature back in December. Only celebs and verified pages could get in on the livestreaming action, though, but that’s about to change. The social network is rolling out the feature to iPhone users in the US starting today, with a wider release “to the rest of the world”[…]