Challenger Brands vs. Establishment Brands in Google

In both business and social spheres, we talk constantly about hot new brands stirring up various markets. And where there’s talk, there’s typing. To take the pulse of America’s hottest brands, in both traditional and emerging categories, we’ve examined Google search trend data for both the Davids and the Goliaths they’re up against. Source: Challenger[…]

73% Of Marketers Surveyed Say Ecommerce Drives Revenues 

According to a new study by the ANA (Association of National Advertisers), within the next two years, more than 80% of ANA marketer members will be conducting business via e-commerce.The ANA Survey Report, E-Commerce Insights, also revealed that 73% of marketers surveyed believe e-commerce drives revenue for their companies, and of those, 43% said such[…]

Are You Collecting the Right Data? Lessons from American Apparel 

How many Facebook likes and Instagram followers does your company have? How about memberships, or downloads? As these numbers grow from hundreds to thousands to millions, you may assume that your business is riding high. Apparently your customers love you, and there are many more to come.But according to Thoryn Stephens, the chief digital officer[…]

Rash of complaints ends McDonald’s short-lived fitness tracker Happy Meal promotion 

McDonald’s was trying to get a few steps ahead of the criticism that Happy Meals run completely counter to health and fitness by offering fitness trackers in their kid-focused food. Instead, they got a rash of complaints that led the fast food giant to immediately stop the campaign and issue an apology.Turns out the brightly-colored[…]

The Next Big Mobile Ad Platform — Your Car

Earlier this month, a Tesla Model X (assisted-driving car) drove itself to a hospital and saved the owner’s life. Some people still see these examples and think autonomous driving is in our far-off future. Yet, in reality, it’s already here. The technology isn’t perfect, but it’s improving at a blistering rate. Certainly faster than we[…]

The Agency-Brand Paths For Augmented And Virtual Reality 

Virtual reality and augmented reality may be traveling in the same basic direction but for agencies and brands, they’re on different roads.The SapientNitro display at the annual eTail East conference in Boston was dominated by a show of virtual reality featuring a digital apartment where information on items shown could be displayed simply by looking[…]

How Baskin-Robbins Is Updating Its Loyalty And Payment Strategies With Mobile 

App engagement is more than just a flavor of the month, says Baskin-Robbins’ Carol Austin.By David KaplanAugust 10, 2016 — 7:00 amfacebookHow Baskin-Robbins Is Updating Its Loyalty And Payment Strategies With MobilelinkedinemailAs slogans go, Baskin-Robbins’ 71-year-old boast about its “31 flavors” is surely one of the most humble pronouncements of any major brand. The ice[…]

Email Marketing – Six Email Habits That Are Alienating Your Customers

Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise-savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders. 1. Batch-and-Blast Years ago, one-size-fits-all communications worked fine, and you might well have created one email for everyone and sent it once a week. Though[…]

85% Of Shoppers Unlikely To Go Back After A Bad Mobile Experience; 95% Want Issues Resolved On First Try 

As more people research and purchase via mobile, an increasing number of those shoppers are looking for direct help from the companies they are dealing with.Unfortunately, when mobile shoppers look to find contact details to get help in their purchase, many of them come up short and end up cancelling the transaction.More than half (53%)[…]

Marketing Of Self-Driving Cars Still Faces A Bumpy Road 

While autonomous cars still have a way to go in a range of areas, they have no problem in continuing to grab headlines.Another Tesla car crashed in China while in ‘autopilot’ mode, with the driver saying that he was sold on the idea of the car being self-driving by salespeople.Tesla confirmed the car was in[…]