How Verticalization and Hyperlocalization Contribute To TransportAPI’s Growth

APIsThis case study looks at the strategies employed by TransportAPI that have helped generate month-on-month growth in developer engagement and in the creation of new products, services and processes that rely on TransportAPI’s API.TransportAPI is an open data aggregation service, providing access to all of Greater London’s transport routes in real time via API.Throughout 2014 and into 2015, TransportAPI’s growth rate was 113%. Despite many of the specific challenges facing a business building on open data sources, TransportAPI has proven that this can be a viable business model.Key to TransportAPI’s growth has been identifying a broader context for the utility of transport data. While maintaining support for developers building route mapping and related services, TransportAPI has identified a number of hyperlocal markets that can leverage transport data to provide a better experience for their end customers. This includes directory networks in specific verticals that require transport data to supplement booking and localization services, as well as the rapidly expanding digital out-of-home market where transport data can be a valuable additional content asset to display in key venues and street settings.

Source: How Verticalization and Hyperlocalization Contribute To TransportAPI’s Growth | ProgrammableWeb

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