Big bang, Part Two: San Antonio Spectrum Auction

In just two weeks, on Dec. 8, the Federal Communications Commission will set in motion a series of events that could well change the face of television in America and indeed of the entire media marketplace.In what’s known as a spectrum auction, the FCC is offering TV station owners huge sums of money to sell[…]

Programmatic Ad Spend Will Reach $37 Billion By 2019 09/29/2015

According to Magna Global’s just issued report, programmatic ad spend will account for about a third of display and video expenditures this year — or about $14.2 billion, up 49% compared to 2014. Source: Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019 09/29/2015

TV Everywhere Slows, Online Video Ads Rise

TV Everywhere viewing — authenticated viewing of premium TV content on digital devices — was up 63% to 159 billion online video starts in the second quarter of 2015 over the same time period a year ago — with overall TV Everywhere growth slowing. Source: TV Everywhere Slows, Online Video Ads Rise 09/08/2015

How This Agency’s Completely Blank 4-Minute YouTube Video Got 100,000 Views

Still obsessed with YouTube views as the key metric for knowing whether a video really connected with your audience? Not so fast, says ad agency Solve, which embarked on an experiment recently to see whether it could make literally the most uncreative video go viral. Source: How This Agency’s Completely Blank 4-Minute YouTube Video Got[…]