Measuring mobile ad performance: Why we need to borrow a metric from TV

By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $200 billion. This is record-breaking growth, and[…]

Quiz: Do You Remember What These Jingles Were Trying to Sell?

You know you’ve heard them, and now, they’ll probably be stuck in your head for the next 24 hours (sorry). Advertising jingles can be catchy or annoying as hell. Can you remember what these tunes were actually selling, though? Source: Quiz: Do You Remember What These Jingles Were Trying to Sell? | Adweek

Madison Avenue Shifts $2 Billion Out Of ‘Traditional’ Media In 9 Months

In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue’s major agency holding companies have boosted their spending in digital mediaby $3 billion during a nine-month period ending with June 2015, and most of it came at the expense of traditional media. The data,[…]