Retailers’ efforts to lure shoppers to stores with experiences still misses
Retailers are still coming up short on winning shoppers over with in-store experiences.More than one-third of shoppers said they “feel nothing” when asked about their initial reaction after shopping in stores, GPShopper found in its latest report, “Reality of Retail: Consumer Connection.”GPShopper’s study, which was conducted with research firm YouGov, asked roughly 1,200 U.S. adults[…]