Nearly Half Of Brands, Agencies Still Don’t Have A Mobile Strategy

It seems shocking, but 48% of companies and 46% of agencies participating in a study from Econsultancy, in partnership with Adobe Marketing Cloud released Friday, still don’t have a mobile advertising and marketing strategy. Some 32% of companies and 43% of agencies say they have a strategy, but it’s not well defined. About 60% of[…]

Transforming IT? Keep your eye on three time horizons

When Clark Golestani set about transforming the IT organization at Merck & Co., he adopted a “three horizons” model:The first horizon “looks at the next 18 months, with the goal of driving best possible service level at the lowest possible cost.”The second horizon, 18 to 36 months, focuses on customer-facing activities and boosting revenue.The third[…]

10 Principles of Strategic Leadership

Most companies have leaders with the strong operational skills needed to maintain the status quo. But they are facing a critical deficit: They lack people in positions of power with the know-how, experience, and confidence required to tackle what management scientists call “wicked problems.” Such problems can’t be solved by a single command, they have[…]

How Avoidance Destroys Strategic Initiatives

By definition, a strategic initiative is an “experiment” and, as Jeff Bezos once said, “If you know it’s going to work, it’s not an experiment.” Wherever there is uncertainty there will be anxiety. But a common way to deal with anxiety is to avoid it. This highlights a conundrum that strategic initiatives present: in situations[…]

7 reasons to gamify your cybersecurity strategy 

See larger imageImage courtesy thinkstockGame onData breaches continue to grow in number, size, severity and cost. With the increase in new security holes, vulnerabilities and attack vectors that need to be fixed, many businesses are turning to gamification to help employees adhere to cybersecurity best practices.Gamification is the process of engaging people and changing behavior using[…]

Senate Committee Approves Bill to Create National Internet of Things Strategy 

The United States might be one step closer to having a unified strategy for using the Internet of Things to its economic advantage.A Senate commerce committee on Wednesday passed the DIGIT Act, which would require the Federal Communications Commission to report on the spectrum required to support a network of billions of devices. It would also[…]

The Keys To Successful Real World API Strategies 

Key Findings The following are common growth strategies being harnessed by the eight API leaders documented in this research report. As the case studies show, many have followed a similar trajectory, introducing more sophisticated tools and techniques as they continue to onboard commercial third-party developers and scale out their ecosystem.API Developer SupportWhen selecting these cases[…]

7 Strategies This Loud Digital Marketer Used to Reach More Than 300,000 Subscribers

If you follow digital marketing, Derek Halpern needs no introduction. The insightful, intelligent posts he publishes to his Social Triggers website are so widely recognized that he’s able to boast of more than 300,000 subscribers who anxiously await his updates.But I wanted to know more about him than just the stats of his success, so[…]

4 Tactics to Sell Expensive Products

While the high-margin items are the ones that keep your company in the green, a lot of people in sales lack confidence selling the most expensive items on the list.To win these sales, you need to approach them a different way.A few things to keep in mind:1. Be open-minded about your prospects. Never write off[…]

sales, leads, prospecting

Sales Lead Prioritization for Inbound Sales

When a sales rep gets a lead — whether it’s an inbound lead, a referral, or sourced through the rep’s own efforts — they have to prioritize it against the other opportunities they’re working. And this can be a challenge, because while one lead might look great on paper, another could ultimately prove to be[…]