Augmented reality is conquering new frontiers with Star Wars

Earlier this year, LMxLAB, a research and development division for Lucasfilm and Disney, unveiled a new augmented reality installation called the Holo-Cinema at the New Frontiers program for the Sundance Film Festival.The technology uses lightweight 3-D glasses covered in sensors, motion-tracking cameras, projectors, two screen walls, and the floor to immerse users in a cinematic world.The Sundance[…]

Haier Debuts Life-Size, Rolling R2-D2 Fridge at CES

Haier, a Chinese electronics and appliance maker, will showcase its new 1:1-scale R2-D2 Moving Refrigerator at next week’s consumer tech extravaganza. A surprisingly detailed replica, this R2 unit boasts movie-accurate light and sound effects, and even comes with a built-in projector that can stream content from your Android device. (Sadly, it isn’t compatible with iPhones[…]

The 8 most useless movie tie-ins US

As “Star Wars: The Force Awakens” hits theaters — and the merchandising hits stores — we look back fondly on some painfully misguided promotions As the franchise that practically invented the movie tie-in, Star Wars has a lot to live up to with its latest entry. So far, “Star Wars: The Force Awakens” seems up[…]

Star Wars

National CineMedia Says Movie Theater Ads Are Benefitting From TV Industry’s Challenges

The pressures facing the television industry as a result of changing viewership habits aren’t going away any time soon, as evidenced by the latest string of earnings reports from the biggest media players. Aside from the usual suspects of streaming video services and new online platforms, there seems to be another beneficiary of the TV[…]

‘Star Wars’ GoPro Video Shows What It’s Like To Be A Jedi In Battle

GoPro cameras have been used to give the world everything from a turtle’s-eye view of the Great Barrier Reef to an astronaut’s view during a spacewalk. But this latest clip goes even further — to a galaxy Source: ‘Star Wars’ GoPro Video Shows What It’s Like To Be A Jedi In Battle