10 Ways Beacons Will Change SEO 

Beacons, the in-store devices that help retailers communicate with consumers on their mobile devices and theoretically enhance the in-store shopping experience, could mean big changes in SEO as they evolve. First and foremost, given the interaction can only occur when consumers are within a specific geographic range, beacons will increase the importance of local search[…]

Google Dominates In SEMPO Survey, 60% Say Yahoo Not Relevant

Some of the greatest challenges in managing paid-search advertising campaigns begin with destination pages, agency budgets, and finding talent, according to research released Monday from the Search Engine Marketing Professional Organization (SEMPO). Source: Google Dominates In SEMPO Survey, 60% Say Yahoo Not Relevant 11/03/2015