Facebook’s revenue from mobile-app-install advertising is exploding 

When app developers want to advertise to gain new users, they usually turn to Facebook.In fact, Facebook is the “largest platform for app marketing,” according to a new analyst note issued by Citi on Thursday.Here’s one statistic that drives that home: Citi estimates that 1.15 billion apps will be downloaded through marketing on Facebook properties[…]

The Strategic Value of APIs

Today, a firm without application program interfaces (APIs) that allow software programs to interact with each other is like the internet without the World Wide Web. Just as the World Wide Web opened up the internet’s potential for use by billions, APIs — specifications or protocols for how to exchange information or request online services from[…]

54% Would Share Smart Home Habits For Money, 47% For Coupons, Discounts 

Information from smart devices in the home could be valuable and it looks like many consumers would be willing to trade some of that information for a fee.And it’s not just money that marketers may need to fork over for valuable consumer insights, since coupons and discounts could do the trick as well.The majority (54%)[…]

P&G, Walmart Execs Address The Shifting Marketplace 

Two stalwarts of the consumer ecology — Procter & Gamble and Walmart — talked about disappointing recent results yesterday, with its leaders characteristically upbeat about the ways they are addressing the landscape even as it mutates.“We aspire to be the best,” P&G CEO David Taylor told the Wall Street types assembled at the Consumer Analyst[…]

Despite risks, publishers take commerce operations in-house

When it comes to e-commerce, some publishers aren’t shying away from doing some of the dirty work themselves.Women’s lifestyle site PopSugar made the jump into commerce in 2012 with Must Have, a $40-a-month-subscription box that today accounts for 20 percent of its revenue. The twist: Rather than outsource the entirety of the operation to third-party[…]

5 Essential Search Trends That Will Impact Online Revenue In 2016

The search and content marketing world has undergone some major changes during 2015. The stage has been set for a shift away from producing content for its own sake. Instead, there is a trend towards the use of search and social data to guide content creation. This development will be a critical part of boosting[…]