The holidays are coming: Two steps to avoid ad waste this season

Shoppers say the holiday season comes earlier and earlier every year. For marketers that’s even more true. The planning cycle has already begun and smart planners know digital advertising waste is a real concern. Marketers need to be sure that they’re refining their digital targeting strategies to keep threats like bots filed under “naughty.” Fortunately,[…]

15 Tactics That Will Ignite Your SMS Marketing Success

            If you want to become a master at something, it takes a lot of time and work to learn the tricks of the trade. The same is true for SMS Marketing campaigns. Source: 15 Tactics That Will Ignite Your SMS Marketing Success |

Pulling Back The Curtain On Text Message Mobile Marketing

            Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in the affirmative. Now, ask them if they use any mobile marketing tactics and they’ll tell you that mobile marketing comes[…]