How Can Retailers Get Ready For Back To School Shopping? 

Summer may be in full swing, but this is the time that stores are already making their inventory and marketing plans for the crucial back-to-school season.And to eMarketer, that season is looking healthier than past periods for retailers.Major retail brands have faced anemic growth and the challenge of facing discounting and showrooming from online-only rivals[…]

Mondelez to create more apps, online videos in advertising shift

Oreo cookie maker Mondelez International Inc’s “Twist, Lick, Dunk” mobile application has been such a success that the snack company plans to roll out similar games in a move away from traditional advertising to create its own content.The free game launched in November 2012 has helped Mondelez make twice as much money through in-app purchases[…]

The Best Retailers Will Combine Bricks and Clicks 

Richard Schmalensee, Professor of Management and Economics Emeritus, at the Massachusetts Institute of Technology; previously dean of the MIT Sloan School of Management and a Member of the President’s Council of Economic Advisers, with David S. Evans , economist, business adviser, entrepreneur, having done pioneering research into the new economics of multisided platforms, present a[…]

John Lewis brings Internet of Things to the High Street 

John Lewis has opened a department dedicated entirely to the Internet of Things (IoT) at its flagship Oxford Street store in London.After seeing an 81% rise in sales of smart home devices and products in the past year, John Lewis’ IT director, Paul Coby said the 1,000 sq ft department would “demystify the concept of[…]

Cyber Monday Sales Hit $3 Billion; Target’s Site Overwhelmed

Cyber Monday finished strong, with Adobe estimating a 12% gain to a record $2.98 billion. And for the full holiday weekend, it says online sales jumped 15% to $11 billion. IBM Watson is reporting an even stronger day, with a 17.3% increase in Cyber Monday sales, and an average order of $126.87.An impressive amount of[…]

Memomi’s MemoryMirror lets you try on clothes without actually putting them on

Three Neiman Marcus stores — in San Francisco, Walnut Creek, and Dallas — have a special kind of mirror that lets people “try on” and compare different garments or outfits without actually trying them on. Source: Memomi’s MemoryMirror lets you try on clothes without actually putting them on | VentureBeat | Marketing | by Mark[…]

The holidays are coming: Two steps to avoid ad waste this season

Shoppers say the holiday season comes earlier and earlier every year. For marketers that’s even more true. The planning cycle has already begun and smart planners know digital advertising waste is a real concern. Marketers need to be sure that they’re refining their digital targeting strategies to keep threats like bots filed under “naughty.” Fortunately,[…]