Urban Millennials Not Dropping Cable Like It’s Hot

Young multicultural viewers are still subscribing to and watching traditional television as both broadcast and cable networks have offered shows like Black-ish, Empire and Fresh Off the Boat that reflect their images and experiences.But that hasn’t stopped them from increasing their consumption of OTT streaming services like Netflix, Amazon and Hulu, according to a report[…]

Connected TV Viewing Rises, Engagement Does Not

Viewing with over-the-top streaming devices on connected TV sets is rising sharply — 380% in the first quarter of this year — yet engagement in ads on these platforms remains low, according to arecent study by Freewheel cited by the ANA/BrightLine research. Source: ANA: Connected TV Viewing Rises Sharply, Marketer Engagement Does Not 09/01/2015