Consumers Can’t Tell Native Ads From Editorial Content

Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study by researchers at Grady College in Georgia, published in the December issue of the Journal of Advertising.The study, titled “Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising,” investigated how consumers react[…]

Advertising – The Science Behind Why Native Ads Work [Infographic]

Advertising – Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here’s a look at the science behind that engagement. Source: Advertising – The Science Behind Why Native Ads Work [Infographic] : MarketingProfs Article