10 mobile marketing trends to watch in 2017 

Interest in mobile apps (with the exception of messaging app) appears to be fading. Location-based marketing may help retailers and other brands bring in customers. And the speed at which your mobile website loads is only going to become more important.These are just a few of the mobile marketing trends experts say you can expect[…]

4 mobile gaming predictions for 2017 — like esports on national TV

Mobile games had a big year in 2016. Analysts projected mobile game revenues to surpass PC and console earnings for the first time. VR games grew with the release of several consumer headsets. And Pokémon Go crossed from casual pastime to technological breakthrough, becoming a global cultural phenomenon.What does 2017 have in store? Here are[…]

Massive growth forecast for mobile/social video 

According to research from The Diffusion Group (TDG), the role that smartphones play in total screen time continues to expand. Per-capita use now stands at 8.6 hours a week, greater than the total amount of time consumers spend watching broadband video (8.2 hours per week). Notably, social networking now comprises four hours of weekly screen[…]

More small businesses put focus on a mobile-first strategy 

” GreenPal CEO Bryan Clayton came to realize he had to scrap his company’s $90,000 website.The business aims to link homeowners with lawn care companies, but its software wasn’t equipped to easily handle requests from mobile users, and 85 percent of visitors using those devices left without a transaction.”We knew we had to completely gut[…]

Pokémon Go API Fiasco Exemplifies Mobile API Security Concerns

It seems as though just about everyone lately is either playing or talking about the runaway phenomenon that is Pokémon Go. Pokémon Go may be one of the fastest, if not the fastest, growing mobile games the world has ever seen. This location-based augmented reality game for iOS and Android has already reached over 100[…]

How Baskin-Robbins Is Updating Its Loyalty And Payment Strategies With Mobile 

App engagement is more than just a flavor of the month, says Baskin-Robbins’ Carol Austin.By David KaplanAugust 10, 2016 — 7:00 amfacebookHow Baskin-Robbins Is Updating Its Loyalty And Payment Strategies With MobilelinkedinemailAs slogans go, Baskin-Robbins’ 71-year-old boast about its “31 flavors” is surely one of the most humble pronouncements of any major brand. The ice[…]

Web Tool Reduced Medical Missteps During Hospital-Shift Changes: Study 

It’s 4 p.m., and if you’re a hospital patient, that could be one of the most critical times of the day. Your doctor’s shift just ended, and someone new will take over your care. How these professionals communicate could have major repercussions for your recovery.Those shift changes, also known as handoffs, are prime opportunities for[…]

Connected Devices Seen As Boost To Mobile Commerce

The Internet of Things is coming to commerce and may have an attractive value proposition for consumers.A new report suggests that connected devices can reduce the friction of transactions for consumers and therefore increase purchase volumes in commerce.As a result, IoT will contribute to the future evolution of e-commerce, according to Javelin’s 2016 Online Retail[…]

85% Of Shoppers Unlikely To Go Back After A Bad Mobile Experience; 95% Want Issues Resolved On First Try 

As more people research and purchase via mobile, an increasing number of those shoppers are looking for direct help from the companies they are dealing with.Unfortunately, when mobile shoppers look to find contact details to get help in their purchase, many of them come up short and end up cancelling the transaction.More than half (53%)[…]