CIOs must learn how to share good news, bad news 

The key to improving communications between IT groups and the rest of the business is building trust through transparency, according to IT executives at a CIO Executive Council (CEC) virtual meeting about effective IT communications.Transparent communications includes news about IT’s accomplishments — and troubles. “It’s also important to be transparent if things are going wrong.[…]

What’s Programmatic TV’s Acceptance Level In Agencies?

As the television upfronts approach, big players continue to roll out new initiatives.The latest is Fox Networks Groups’ announcement that, like NBCUniversal and other majors, it’s dipping into programmatic. Fox is starting by making national cable inventory available through a private exchange to enhance buying automation; enabling targeting with audience data beyond age and gender[…]

Targeting Is a Key Driver of Programmatic TV 

Two fundamental elements define programmatic TV buying: high-scale automation of transactions that follow buyer-seller specifications; and the capacity for data-driven, audience-based buying using third-party data. The marketplace is indicating that targeting is the core driver for programmatic TV activity, much like addressable TV, where data enrichment enables more precise targeting, as explored in a new[…]

Google Now Controls 12 Percent of All Global Media Spend 

Alphabet—Google’s reorganized holding company—is the world’s largest media owner in the world, according to a new report from Zenith Media today.Alphabet controls 12 percent of all global media spend, which primarily comes from Google and YouTube’s ad sales. The company collects $60 billion in U.S. ad spend—a figure 166 percent larger than No. 2 ranking[…]

TV Budgets Shifting to Social? Yes, It’s Time to Worry 

It’s that time of year again, when the TV networks talk about how great their upcoming fall shows will be — and everyone else talks about whether they will survive the relentless onslaught of OTT, cord-cutting and myriad other challenges.Social media is one of those challenges. Companies like Facebook have never been shy about touting[…]

ANA report on ad agency transparency: set to be explosive

A bombshell trade report lands next month which will reveal whether US advertising agencies accept rebates from media companies, and whether those agencies are transparent about disclosing them and passing them back to their clients, sources told Business Insider.The report, commissioned by advertiser trade body the Association of National Advertisers (ANA), is set to be[…]

Traditional Media Spend Slows, Digital Maintains Strong Growth

Global consumer spending for traditional media will continue to slow down to under a 1% growth rate in coming years — while digital media consumer spending will maintain double-digit percentage annual hikes.PQ Media says worldwide consumer spending on traditional media content and technology is expected to grow 0.9% by 2019 — on a compounded annual[…]

Study Finds Only 40% Of Digital Buys Going To Working Media 

Despite current concerns surrounding transparency issues such as fraud, non-human traffic and “viewability,” demand-side budgets for programmatic ad technology are expected to expand, according to an analysis released late Thursday by Technology Business Research (TBR).The analysis, which is based on a TBR survey of 240 ad technology users in North America and Western Europe, estimates[…]

Broadcast TV Is Still Outpacing Netflix’s Top Shows by Millions of Viewers Per Episode

Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they’re still lagging far behind TV’s top programs, according to data obtained exclusively by Adweek.Multiplatform measurement firm Symphony Advanced Media—whose data was recently used by NBC as evidence the network was staying well ahead of Netflix—has released a new round[…]