Workflows Improve with Agile Marketing

The increasingly real-time nature of marketing is compressing timelines from planning to creative to measurement, pushing marketers to adopt new processes and technologies to manage these faster workflows, as explored in a new eMarketer report, “Marketing Agility: Effective Approaches to Processes, Technology, People and Partnerships for Brands and Agencies” (eMarketer PRO customers only).Adoption of Agile[…]

B2B Marketers Struggle to Create Effective Content Marketing Materials

More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement. But even as marketers recognize the importance of the discipline, many still struggle with the logistics necessary to produce compelling content.SHARE17933511One reason for the uptick in B2B content marketing is a growing consensus among marketers[…]

Marketers Lack the Skills to Deliver on Customer Experience 

More executives are waking up to the potential of customer experience, a marketing technology discipline that uses data analytics and personalization to build stronger relationships with consumers.SHARE21806654In fact, more than a quarter of executives worldwide who currently use data analytics have seen a significant shift across the board in their ability to deliver superior customer[…]

JCPenney redesigns app for ease of use, adds same-day pickup 

In a reflection of shoppers’ demands for easy-to-use shopping applications, JCPenney has simplified browsing and checking out while making its latest omnichannel service – Buy Online, Pick Up in Store Same Day – available to users.As consumers get comfortable with shopping on mobile devices, they are looking for more sophisticated, streamlined experiences that help them quickly[…]

Shoppers Lean On Mobile, As Marketers Refine Location Targeting

As retailers prep for back-to-school shopping with mobile, what consumers are looking for from an in-store shopping experience may not be exactly what they get.Even though just past the start of summer, back-to-school shopping already has begun, according to the recent Rubicon Project, conducted by Penn Schoen Berland, comprising 1,500 interviews of parents.The majority (60%)[…]

What Marketers Need to Know About Application Programming Interfaces (APIs)

When I was in college studying marketing, the textbooks tried to teach me that marketing is more about understanding people and less about understanding technology and data. That’s still true. If your marketing stack is highly sophisticated and your messages aren’t reaching people emotionally, you won’t see an ROI on your technology investments. That being[…]

Shoppers Lean On Mobile, As Marketers Refine Location Targeting 

As retailers prep for back-to-school shopping with mobile, what consumers are looking for from an in-store shopping experience may not be exactly what they get.Even though just past the start of summer, back-to-school shopping already has begun, according to the recent Rubicon Project, conducted by Penn Schoen Berland, comprising 1,500 interviews of parents.The majority (60%)[…]

Mobile Drives In-Store Sales 

For years, mobile thought leaders have held out the promise of higher in-store sales thanks to various integrations and buying efficiencies. And, for certain platforms, that promise is finally being realized.Promoted Pins do seem to get people to buy more in-store, according to a new study conducted by Oracle Data Cloud.Using its $3 trillion in[…]

7 tips for maximizing Twitter as a marketing and engagement tool 

Facebook may have the largest number of active users, but no platform is better at connecting brands and their followers in real time than Twitter. Unfortunately, very few marketers understand how to properly leverage Twitter. Sound familiar? Well, you need to revamp your approach and focus on engagement.Download the May digital magazineCover story: How analytics[…]