Instagram Kills Off Feed Reading Apps

Only a tiny fraction of Instagram feed reading happens in third-party apps, so Instagram is shutting down its feed API to make feature development nimbler and create a more consistent user experience. The move is part a big cleanup of the Instagram platform. It involves listing exactly what’s allowed with its APIs, an app permission[…]

Instagram Will Start Displaying Video Views in a Push for More Ads

Today, Instagram announced that it will start counting views on videos, which should give marketers a better idea of how many people watch their clips.Previously, Instagram videos and photos were measured only in the form of “hearts” and comments. In a blog post, the Facebook-owned app called views “the most widely expected form of feedback”[…]

Instagram Tests Aggregated Content Streams

Taking a page from Snapchat and Twitter, Instagram is testing aggregated content streams. The new feature bears a strong resemblance to Snapchat’s popular Live Stories feature, which also includes curated content from around the network’s universe. Source: Instagram Tests Aggregated Content Streams 11/03/2015

Instagram Touts Carousel Ads To Brands

Instagram has started inviting brands big and small to buy carousel ads through its self-serve interfaces, including Ads API, Power Editor and Ads Manager. In addition, advertisers can now target consumers who, by Instagram’s reckoning, are more likely to take actions on their Web properties. Source: Instagram Touts Carousel Ads To Brands 11/02/2015

What ‘Watching’ Means To College Students?

            TV-news-exec-turned-college-professor Mark Effron asked his students what media they used in the past 24 hours. You can imagine what was on the list. Media consumed: Facebook, Snapchat, Instagram, movies and series on Netflix, Google and an occasional news site like CNN.com. Devices: Smartphones (overwhelmingly), tablets, some laptops, an occasional[…]