Cyber Monday Sales Hit $3 Billion; Target’s Site Overwhelmed

Cyber Monday finished strong, with Adobe estimating a 12% gain to a record $2.98 billion. And for the full holiday weekend, it says online sales jumped 15% to $11 billion. IBM Watson is reporting an even stronger day, with a 17.3% increase in Cyber Monday sales, and an average order of $126.87.An impressive amount of[…]

Holiday Purse Strings Tighten: More Shoppers Plan To Limit Spending

Nearly two in three holiday shoppers (63%) plan to spend under $500 in total on gifts this season, according to a survey by Horizon Media. That’s more than last year, when 58% of respondents said they would spend under $500 in total. Source: Holiday Purse Strings Tighten: More Shoppers Plan To Limit Spending 11/19/2015

The holidays are coming: Two steps to avoid ad waste this season

Shoppers say the holiday season comes earlier and earlier every year. For marketers that’s even more true. The planning cycle has already begun and smart planners know digital advertising waste is a real concern. Marketers need to be sure that they’re refining their digital targeting strategies to keep threats like bots filed under “naughty.” Fortunately,[…]