Mondelez to create more apps, online videos in advertising shift

Oreo cookie maker Mondelez International Inc’s “Twist, Lick, Dunk” mobile application has been such a success that the snack company plans to roll out similar games in a move away from traditional advertising to create its own content.The free game launched in November 2012 has helped Mondelez make twice as much money through in-app purchases[…]

Mobile Food Coupon Users More Likely To Try New Brands 

Consumers who use mobile coupons while food shopping are significantly more likely to try new brands — and young adults and affluent consumers are key users of these coupons.These are among the findings in the latest product insights release from GfK MRI’s “The Survey of the American Consumer.”Survey respondents record their consumption of about 6,500 products[…]