Challenger Brands vs. Establishment Brands in Google

In both business and social spheres, we talk constantly about hot new brands stirring up various markets. And where there’s talk, there’s typing. To take the pulse of America’s hottest brands, in both traditional and emerging categories, we’ve examined Google search trend data for both the Davids and the Goliaths they’re up against. Source: Challenger[…]

For Marketers, a Brand Safety Wake-Up Call – eMarketer

The Google ad boycott is more than a black eye for the internet giant, it’s a wake-up call to the advertising industry. And that may not be a bad thing, according to Marc Goldberg, CEO of Trust Metrics, a publisher verification firm. “Google’s position at the moment has put a lot of advertisers in a[…]

Google Maps Makes It Easier To Find Local Businesses On Your Route 

Just in time for summer road trips, Google has rolled out its latest update to Google Maps: Multi-stop directions are now available on mobile.The multi-stop option is already usable on Android, with iOS access coming soon, according to a Google blog post.How does it work? Users simply open the app, enter a destination, tap the[…]

Local Businesses: How to Rank Your Business’ Website in Google Local Search Results 

Ahhh. The good old days! It used to be fairly simple for local businesses to rank high in Google’s search engine results. Local search is typically much easier to rank for than a national company – there’s less competition in your local area. However, Google has made changes to local search that makes it even[…]

Exclusive: Google is building two Android Wear smartwatches with Google Assistant integration

Speaking to Android Police, a reliable source has told us that Google is currently building two Android Wear devices – possibly Nexus-branded – for release some time after the latest Nexus phones are announced. One watch will be larger, sportier, and more fully-featured (LTE, GPS, heart rate), the other will be smaller and lack the[…]

The one big reason the app store is broken and can’t be fixed 

You can’t save the app store, and neither can Google or Apple.Some would point out that more apps are being downloaded than ever before, which is true. And more still would argue that Apple and Google are paying their developers more than ever before, which is also true.But the people who focus on these metrics[…]

Google had an Oculus competitor in the works — but it nixed the project 

Google recently shut down an internal project to create a high-end standalone virtual reality headset akin to devices from Facebook’s Oculus and HTC, according to sources familiar with the plans.The decision likely stems from Google’s effort to streamline its more ambitious projects, an ongoing slog at the company. In this instance, Google is shifting more[…]

Google fixes over 100 flaws in Android, many in chipset drivers

Google released a new batch of Android patches on Wednesday, fixing more than 100 flaws in Android’s own components and in chipset-specific drivers from different manufacturers.Mobile management takes on apps, contentEnterprise mobile management suites are adding app- and content-management features to the roster ofREAD NOWAndroid’s media server component, which handles the processing of video and[…]

Pokemon Go Maker Calls Full Access To Google Data A Mistake 

Concerns over access to data by Pokémon Go surfaced after players noticed the permissions granted to the game when signed in to Google accounts.Niantic Labs, the former Google company behind the game, said it never intended to provide full access to user accounts.”We recently discovered that the Pokémon GO account creation process on iOS erroneously requests[…]