Mondelez to create more apps, online videos in advertising shift

Oreo cookie maker Mondelez International Inc’s “Twist, Lick, Dunk” mobile application has been such a success that the snack company plans to roll out similar games in a move away from traditional advertising to create its own content.The free game launched in November 2012 has helped Mondelez make twice as much money through in-app purchases[…]