More than 1 billion users access Facebook on mobile daily

I’d almost be willing to bet a million dollars that you have a Facebook account. Of course you do, because Facebook revealed in its second quarter earnings today just how many people use Facebook every day. According to the report, as of June 30th, it had over 1.7 billion monthly active users (MAUs) – an[…]

Square And Facebook Serve Up Offline Attribution For An Ohio Eatery 

As proprietor and chef at Café Avalaun, a gluten-free restaurant just outside of Cleveland, Ohio, Brian Doyle would rather cook, bake and make crêpes than spend his life on marketing.“We don’t do a lot of traditional advertising because it’s expensive and it’s hard to know if you’re actually hitting your target audience,” said Doyle, who[…]

Facebook reveals elaborate phone-testing process for thousands of weekly code updates

Facebook on Wednesday unveiled insights into how it tests new code on thousands of mobile devices at an until-now secret lab in its Prineville, Ore., data center.The social networking company also said it plans to open source the hardware design used in its custom mobile device testing rack as well as Chef software. which is[…]

Facebook’s revenue from mobile-app-install advertising is exploding 

When app developers want to advertise to gain new users, they usually turn to Facebook.In fact, Facebook is the “largest platform for app marketing,” according to a new analyst note issued by Citi on Thursday.Here’s one statistic that drives that home: Citi estimates that 1.15 billion apps will be downloaded through marketing on Facebook properties[…]

How Facebook’s Messenger Became a Popular Mobile Messaging Service 

Facebook Messenger will have 105.2 million active users in the US this year. Four out of 10 mobile phone users will use it, making Messenger the leading over-the-top (OTT) mobile messaging app, as explored in a new eMarketer report, “Facebook Messenger: Strategies for Customer Service, Ecommerce, Content and Advertising” (eMarketer PRO customers only).SHARE32364312What was once[…]

Facebook Tests Secret Conversations On Messenger 

With users’ privacy in mind, Facebook is testing the ability to create one-to-one “secret conversations” in Messenger that will be end-to-end encrypted. Plus, Facebook is promising that these clandestine conversations can only be read on the mobile device of the intended receiver.“That means the messages are intended just for you and the other person —[…]

Taking a closer look at bots from Apple, Facebook and Google

Bots” have been around for decades. Recently, however, it’s become the norm for large technology companies to build, support and develop bots for a wide variety of uses. Because bots can be so many different things, it’s often difficult to parse the bona fides from the wannabes — or even determine what bots do.CIO June/July[…]

Facebook Messenger to feature optional end-to-end encryption

Facebook is joining a parade of tech companies rolling out end-to-end encryption following the FBI’s high-profile standoff with Apple, according to The Guardian.The social media giant plans to release an optional encrypted communications mode for its Messenger app in the coming months, the publication reports, citing sources close to the project.The option will allow the[…]

Facebook’s using its muscle to remake the ad tech world 

Ad tech ate the world, but Facebook is eating ad tech, at least from the perspective of the industry that was born before the social network began dominating internet advertising. Last week alone, Facebook shut down its last pure programmatic ad exchange FBX, put the final nail in the LiveRail platform, and expanded its Facebook[…]

Facebook Launches Continuous Live Video API

Facebook has launched a new Continuous Live Video API that enables developers to broadcast long and persistent streaming video to the world’s largest social network. In recent years, Facebook has become an online video powerhouse. Every day, more than 100m hours of video are uploaded to the service, and to capitalize on the livestreaming trend started[…]