7 tips for maximizing Twitter as a marketing and engagement tool 

Facebook may have the largest number of active users, but no platform is better at connecting brands and their followers in real time than Twitter. Unfortunately, very few marketers understand how to properly leverage Twitter. Sound familiar? Well, you need to revamp your approach and focus on engagement.Download the May digital magazineCover story: How analytics[…]

Content Engagement Rates Faltering

Despite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching out to consumers find that engagementrates with their content average 20%, but for businesses reaching out to other businesses, that average rate rises to 50%. Source: Content Engagement Rates Faltering 07/31/2015