73% Of Marketers Surveyed Say Ecommerce Drives Revenues 

According to a new study by the ANA (Association of National Advertisers), within the next two years, more than 80% of ANA marketer members will be conducting business via e-commerce.The ANA Survey Report, E-Commerce Insights, also revealed that 73% of marketers surveyed believe e-commerce drives revenue for their companies, and of those, 43% said such[…]

Mcommerce Nears Major Tipping Point 

Get ready for a major turning point in the world of ecommerce and mobile marketing. Next year, more than half of all domestic digital consumers will use a smartphone to complete at least one purchase.That’s according to a new eMarketer forecast, which expects 95.1 million Americans ages 14 and older — or 51.2% of digital[…]