More People Block Ads On Mobile Than Desktop 

About 419 million mobile users, or 22% of all mobile users, have ad blockers installed on their devices globally — excluding content blocking apps, in-app ad blockers, and opt-in browser ad blockers.The data is from a PageFair and Priori Data report.The number of users with ad blockers was only 200 million when PageFair released their[…]

SIEM: 14 questions to ask before you buy 

Demand for security information and event management (SIEM) technology is high, but that doesn’t mean businesses are running these products and services smoothly.According to a report from Gartner, large companies are reevaluating SIEM vendors due to partial, marginal or failed deployments. While the core technology has changed little in the last decade, its use cases[…]

Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’ 

“Influencer” is the biggest buzzword of the moment. An entire ecosystem has evolved around these social media stars, but there are cracks in the foundation. The relationship between brands, agencies and influencers is starting to get rocky. In this edition of Confessions, a social media executive lays out how this relationship soured.When was the tipping[…]

Shoppers more frequently buy products when they see a ton of ads 

People are more likely to purchase products when brands target them with ads across numerous channels, according to a new report from Fluent.These channels include television, print, and online ads, as well as newer formats such as Facebook and Twitter ads. And if a shopper sees ads for the same products across a majority of[…]

5 reasons Microsoft’s $26B LinkedIn deal will be a catastrophic failure 

It’s not often these days that anyone can manage to sneak a big tech news story through without it leaking first.But the announcement that Microsoft is making its largest purchase of the Satya Nadella era in the form of LinkedIn landed like a punch in the kidney, awakening a still groggy Silicon Valley that wondered if[…]

Outdoor Ads Up In Q1, Spurred By Digital OOH 

While other traditional media have their ups and downs, outdoor advertising has enjoyed slow but steady growth for the better part of a decade, a trend that continued in the first quarter of 2016.According to the Outdoor Advertising Association of America, total out-of-home ad revenues edged up 3.3% from $1.59 billion in the first three[…]

Shift to digital business disrupts traditional IT 

2016 is set to be a year of shifts for IT – shuffling budget dollars, reconfiguring business processes, and recasting tech talent.Worldwide IT spending is forecast to surpass $3.6 trillion, a gain of 1.5% compared to 2015, according to Gartner. While the spending increase is modest, the funds will enable companies to advance not-so-modest business[…]

A cord-cutter’s guide to digital TV antennas 

Back in the day, people had “rabbit-ear” antennas on their TV sets and spindly metal antennas on their roofs. Cable and satellite TV practically led those devices to extinction, but now that millions of people are “cutting the cord,” or slimming down their cable bundles, antennas are making a comeback.Download the May digital magazineCover story:[…]

CMOs Will Become Customer Experience Officers Within Four Years 

Some 86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This requires a shift to focus on experience. The CMO will earn a new title, CEO — not chief executive officer, but customer experience officer — within the next four years,[…]