More executives are waking up to the potential of customer experience, a marketing technology discipline that uses data analytics and personalization to build stronger relationships with consumers.SHARE21806654In fact, more than a quarter of executives worldwide who currently use data analytics have seen a significant shift across the board in their ability to deliver superior customer[…]
The goal of every brand is to get customers to prefer them to competitors — in other words, to keep them loyal. But Thom Kozik, VP of global loyalty for Marriott International, has some bad news for companies who hope to accomplish this by running a rewards club.“Loyalty is absolutely a dated concept,” Kozik said[…]
“Success breeds complacency. Complacency breeds failure. Only the paranoid survive.”Former Intel CEO Andy Grove memorialized those mantras 20 years ago, but they ring true today. It takes a special breed of CIO to drive change in a world where technology is enabling enterprising startups to disrupt industry incumbents, which in turn cross over to other[…]
Growing up as a creative-minded child, I lived in a country where new ideas and innovations weren’t always welcome. The Soviet Union’s limited, low-quality products and unhelpful customer service frustrated me. By the time I immigrated to the U.S. with my parents at age fifteen, the consumer situation in the Soviet Union had left an[…]
The next 12 months will prove critical for companies looking to bridge the divide between digitally savvy and empowered customers.As the new year rapidly approaches, Forrester has put its top predictions on the line and says 2016 will a year driven by complex, high-stakes customer-obsessed strategies.Year of the customer In 2016, business leaders will shift[…]
We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. And[…]