Why You Need To Stop Selling In Your Content Marketing | Newscred Blog

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. And[…]

Advertising – The Science Behind Why Native Ads Work [Infographic]

Advertising – Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here’s a look at the science behind that engagement. Source: Advertising – The Science Behind Why Native Ads Work [Infographic] : MarketingProfs Article

Ad blocking software makers near 200 million users and have mobile ads on their hitlist

The prominence of ad-blocking software is worrying tech companies, publishers and advertisers, particularly as plug-ins are now being developed to block mobile ads. Source: Ad blocking software makers near 200 million users and have mobile ads on their hitlist

Content Engagement Rates Faltering

Despite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching out to consumers find that engagementrates with their content average 20%, but for businesses reaching out to other businesses, that average rate rises to 50%. Source: Content Engagement Rates Faltering 07/31/2015

Content – Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds : MarketingProfs Article

Content – Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories. Source: Content – Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds : MarketingProfs Article

By 2019 80% of Internet traffic will be online video – Internet – BizReport

Cisco’s Visual Networking Index report forecasts a massive surge in global video Internet traffic in the next five years fueled by global increases in Internet users, personal devices and machine-to-machine connections, faster broadband speeds, and the adoption of advanced video services. Source: By 2019 80% of Internet traffic will be online video – Internet –[…]