Email Marketing – Six Email Habits That Are Alienating Your Customers

Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise-savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders. 1. Batch-and-Blast Years ago, one-size-fits-all communications worked fine, and you might well have created one email for everyone and sent it once a week. Though[…]

B2B Marketers Struggle to Create Effective Content Marketing Materials

More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement. But even as marketers recognize the importance of the discipline, many still struggle with the logistics necessary to produce compelling content.SHARE17933511One reason for the uptick in B2B content marketing is a growing consensus among marketers[…]

Pew Research: 62 percent of US adults get news from social media

Pew Research Center has come out with its newest survey, reporting that 62 percent of US adults are getting their news on social media. After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get[…]

A cord-cutter’s guide to digital TV antennas 

Back in the day, people had “rabbit-ear” antennas on their TV sets and spindly metal antennas on their roofs. Cable and satellite TV practically led those devices to extinction, but now that millions of people are “cutting the cord,” or slimming down their cable bundles, antennas are making a comeback.Download the May digital magazineCover story:[…]

5 Essential Search Trends That Will Impact Online Revenue In 2016

The search and content marketing world has undergone some major changes during 2015. The stage has been set for a shift away from producing content for its own sake. Instead, there is a trend towards the use of search and social data to guide content creation. This development will be a critical part of boosting[…]

Content

‘We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio

When you walk into the ground floor of Marriott’s headquarters, it fittingly looks like the lobby of a modern hotel—chic white lounges, cozy pods, even a friendly receptionist. But then you notice nine flashing screens encased in glass walls, like a TV control room that has been teleported from Hollywood to Bethesda, Maryland. In a[…]

Instagram Tests Aggregated Content Streams

Taking a page from Snapchat and Twitter, Instagram is testing aggregated content streams. The new feature bears a strong resemblance to Snapchat’s popular Live Stories feature, which also includes curated content from around the network’s universe. Source: Instagram Tests Aggregated Content Streams 11/03/2015

What Makes B2B Content Marketing Effective?

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Content marketing effectiveness emerged as[…]