CMOs Will Become Customer Experience Officers Within Four Years 

Some 86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This requires a shift to focus on experience. The CMO will earn a new title, CEO — not chief executive officer, but customer experience officer — within the next four years,[…]

How to overcome the top boardroom cloud sticking points 

For the first time, CXO’s agree that technology is the most important external force impacting their enterprise. The main technologies most likely to revolutionise their business are often identified as cloud computing, mobile solutions, the Internet of Things and cognitive computing.As business leaders use technology to experiment and innovate, the role of cloud is changing[…]

CEOs force CIOs, CMOs into digital transformation bunker 

Healthy tensions between CIOs and CMOs are very much alive, with the former building hardy IT systems and the latter rapidly acquiring new marketing technology. But IT and marketing are going to have to work more closely together if they are going to deliver on the digital transformations their CEOs are demanding, says Kevin Cochrane,[…]

Average Tenure Among Chief Marketing Officers Slips 

The average tenure for chief marketing officers working for the biggest brands in the U.S. fell for the first time in a decade, according to new research from executive search firm Spencer Stuart.According to the firm’s annual study of CMOs from 100 of the top U.S. ad spenders, the average tenure for marketing chiefs fell[…]

Why 2016 will be the year of the customer

The next 12 months will prove critical for companies looking to bridge the divide between digitally savvy and empowered customers.As the new year rapidly approaches, Forrester has put its top predictions on the line and says 2016 will a year driven by complex, high-stakes customer-obsessed strategies.Year of the customer In 2016, business leaders will shift[…]