Connected TV Viewing Rises, Engagement Does Not

Viewing with over-the-top streaming devices on connected TV sets is rising sharply — 380% in the first quarter of this year — yet engagement in ads on these platforms remains low, according to arecent study by Freewheel cited by the ANA/BrightLine research. Source: ANA: Connected TV Viewing Rises Sharply, Marketer Engagement Does Not 09/01/2015

Few Home Entertainment Consumers Using Digital-Only

Few consumers have shifted entirely to digital viewing methods for home entertainment. Nielsen says just 12% have moved to digital-only access for specific movie/TV content, with over half using a combination of physical and digital. Source: Few Home Entertainment Consumers Using Digital-Only 08/31/2015

This Chart Shows Why Comcast Would Be Interested in Vice Media and BuzzFeed

Why would Comcast Corp.’s NBCUniversal unit be hunting for new media deals, and talking to companies like Vice Media, BuzzFeed and Business Insider, as The Wall Street Journal reported Thursday? One explanation is that the cable giant is chasing young consumers who aren’t watching TV as much as past generations did. This chart illustrates the[…]