TV Budgets Shifting to Social? Yes, It’s Time to Worry¬†

It’s that time of year again, when the TV networks talk about how great their upcoming fall shows will be — and everyone else talks about whether they will survive the relentless onslaught of OTT, cord-cutting and myriad other challenges.Social media is one of those challenges. Companies like Facebook have never been shy about touting[…]

Madison Avenue Shifts $2 Billion Out Of ‘Traditional’ Media In 9 Months

In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue’s major agency holding companies have boosted their spending in digital mediaby $3 billion during a nine-month period ending with June 2015, and most of it came at the expense of traditional media. The data,[…]