Ad spending trends to watch in 2016

Get used to the term digital deflation.It’s the phrase coined to describe the overall decline in ad dollars that occurs when budgets are shifted from traditional to new media.Because digital is generally cheaper to buy than traditional media such as TV, magazines or radio, total dollars invested in the media economy also decline.While this doesn’t[…]

Digital Turning ‘Broadcast’ Sales Upside Down

The great challenge for local TV is not only to create compelling digital products and services, but to find and train people to sell them. Station groups are stepping up those efforts, hoping to latch on to some of the dollars that are migrating from broadcast to digital. “Digital, social, secondary channels, websites, mobile –[…]

Connected TV Viewing Rises, Engagement Does Not

Viewing with over-the-top streaming devices on connected TV sets is rising sharply — 380% in the first quarter of this year — yet engagement in ads on these platforms remains low, according to arecent study by Freewheel cited by the ANA/BrightLine research. Source: ANA: Connected TV Viewing Rises Sharply, Marketer Engagement Does Not 09/01/2015

Few Home Entertainment Consumers Using Digital-Only

Few consumers have shifted entirely to digital viewing methods for home entertainment. Nielsen says just 12% have moved to digital-only access for specific movie/TV content, with over half using a combination of physical and digital. Source: Few Home Entertainment Consumers Using Digital-Only 08/31/2015

Why This Broadcaster Is Going Beyond TV to Wearables and VR

When Telemundo celebrates the best in U.S. Latin pop culture with tonight’s fourth-annual Premios Tu Mundo, live from Miami’s American Airlines Arena at 8 p.m., the Hispanic broadcaster will have more to tout than just its winners. Source: Why This Broadcaster Is Going Beyond TV to Wearables and VR | Adweek

Ahead of I.P.O., Univision Faces Bigger Rival Than Trump: Shifting TV Habits

More troubling than its battle with Donald Trump, the Spanish-language broadcaster is dealing with a mixed bag of concerns — the same faced by most TV-based media companies — as it decides to go public. Source: Ahead of I.P.O., Univision Faces Bigger Rival Than Trump: Shifting TV Habits – The New York Times