Still afraid of data? Let’s start with the fundamentals

Is your website data-driven or data-informed? If “data-less” is a more accurate description, let’s take a step back and look at what it takes for sites to adopt a data-driven mindset and strategy.IT resume makeover: Don’t try to please everyoneWriting a resume means knowing your audience. If you try to please everyone, you’ll only wind[…]

The 3 Steps to Making Your Homepage a Success

Creating a home page is momentous for any business. You spend weeks carefully crafting every line of copy, every image, every color, every icon.Agencies are hired, opinions are gathered, and budgets are obliterated. This is your brand we’re talking about, right? Everything is on the line.Except it’s not.If you look at how the home pages[…]