What Makes B2B Content Marketing Effective?

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them? This was one of the key highlights of the sixth annualĀ B2B Content Marketing: Benchmarks, Budgets, and Trends reportĀ from Content Marketing Institute (CMI) and MarketingProfs released last week. Content marketing effectiveness emerged as[…]

Are you listening? 5 things your customers are trying to tell you

A few research studies underscore how we should think about business-to-business marketing. Taken together, the studies point to key concepts customers are trying to tell us is important to them, along with how they behave as buyers. Source: Are you listening? Five things your customers are trying to tell you – Crain’s Cleveland Business

General Management – The State of B2B Product Marketing [Infographic] : MarketingProfs Article

General Management – What does the state of B2B product marketing look like right now? Here’s what recently surveyed senior marketers shared about current trends and practices. Source: General Management – The State of B2B Product Marketing [Infographic] : MarketingProfs Article