Apple hires Oculus researcher, Magic Leap engineer

Apple continues to stockpile talent in augmented reality, an area that CEO Tim Cook has said is “incredibly interesting”, as it looks like the company is working on some kind of display or technology that shows computer images superimposed on top of the real world.This month, Apple hired Zeyu Li, who had worked at Magic Leap, the[…]

The Agency-Brand Paths For Augmented And Virtual Reality 

Virtual reality and augmented reality may be traveling in the same basic direction but for agencies and brands, they’re on different roads.The SapientNitro display at the annual eTail East conference in Boston was dominated by a show of virtual reality featuring a digital apartment where information on items shown could be displayed simply by looking[…]

Augmented Reality Booming Worldwide, Thanks in Part to Pikachu

The past few weeks have been dominated by Pokémon Go, not just in parks that double as Poké Stops or on sidewalks filled with eager trainers gazing into their smartphones, but online, too. And while the internet is rife with thinkpieces and forecasts about the app signaling the oncoming era of augmented reality (AR), the[…]

Why virtual, augmented, and mixed reality are the 4th wave of tech

Consumer computing platform changes aren’t straight lines — they’re waves. PC, internet, and mobile were the first three waves, and each was faster, larger, and more disruptive than the last. Now the fourth wave of virtual, augmented, and mixed reality is bearing down on us, so let’s dive in.Digi-Capital Platform WavesWaves come in setsGrowing up[…]

Amid Pokémon Go Madness, Nintendo Announces Unified Dev Portal

Nintendo, once a name synonymous with video game innovation and dominance, has merged its developer programs into a single portal, suggesting that the company could be looking to include independent game developers in its comeback plans.Thanks to the overnight success of its new augmented reality mobile game, Pokémon Go, Nintendo is back in the spotlight[…]

Is Augmented Reality The ‘Fourth Wave’ Of Computing? 

Virtual reality has been a hot topic for months, but Digi-Capital has put a numerical figure on the hype: The company’s Augmented/Virtual Reality report forecasts that the technology is set to disrupt mobile by 2020, bringing in $120 billion in revenue. “Consumer computing platform changes aren’t straight lines, they’re waves,” said Tim Merel, founder and[…]