Placed’s Proposition To App Users: Share Your Location, Get Frequent Flyer Miles

The persistent question about accessing consumers’ location data for the purposes of serving ads and gaining insights about the place-based patterns created by smartphone geo-data involves participation: can people be incentivized into sharing where they are and where they’ve been?A second question addresses accuracy: how reliable and specific is such information?Fly Me To The StorePlaced’s[…]

One tweet can go a long way!

Recently, I was traveling and booked in a seat that didn’t quite excite me for the almost three- hour flight. I checked in 24 hours in advance and monitored the seat map throughout the day, hoping a better seat would become available. I really wanted the leg room of an emergency row seat. I was[…]