Most people involved in enterprise technology are well aware that we live in exponential times, with the rate of change across most technological trends occurring at a rate far quicker than in years past. Almost daily, the industry witnesses data points in the tech media that show us that we are currently at a high[…]
The increasingly real-time nature of marketing is compressing timelines from planning to creative to measurement, pushing marketers to adopt new processes and technologies to manage these faster workflows, as explored in a new eMarketer report, “Marketing Agility: Effective Approaches to Processes, Technology, People and Partnerships for Brands and Agencies” (eMarketer PRO customers only).Adoption of Agile[…]
My fellow marketers, we have a problem.Actually, we have three fairly serious problems:1. We spend barely a third of our work time (36%) on actually doing marketing.2. Some 89% of us are logging into work on our own time.3. Email is drowning us, but we desperately need it to communicate with our teams.Click Here!Most of[…]