The Agency-Brand Paths For Augmented And Virtual Reality 

Virtual reality and augmented reality may be traveling in the same basic direction but for agencies and brands, they’re on different roads.The SapientNitro display at the annual eTail East conference in Boston was dominated by a show of virtual reality featuring a digital apartment where information on items shown could be displayed simply by looking[…]

ANA report on ad agency transparency: set to be explosive

A bombshell trade report lands next month which will reveal whether US advertising agencies accept rebates from media companies, and whether those agencies are transparent about disclosing them and passing them back to their clients, sources told Business Insider.The report, commissioned by advertiser trade body the Association of National Advertisers (ANA), is set to be[…]