Newspapers: The struggle to reinvent goes on

Contrary to popular perception, newspapers were headed for trouble long before your grandfather began reading his daily news on an iPad.Now they are in big trouble, and the question going into 2016 is when will they come upon a strategy for survival and rebirth?newsbugNewspapers are not going away. They are a bedrock medium, and the[…]

Vegas Taco Joint Gets Burglarized, Makes Amazing Viral Ad

Starting at 3:32 a.m. on Dec. 16, hapless burglars descended on Frijoles & Frescas Grilled Tacos, a Las Vegas fast-casual restaurant, and attempted to rob the place after breaking in. Fortunately, Frijoles has a pretty good security-cam set-up, which captured the wannabe thieves in action. The next day, Frijoles posted a delightful video titled “Burglars[…]

Ad spending trends to watch in 2016

Get used to the term digital deflation.It’s the phrase coined to describe the overall decline in ad dollars that occurs when budgets are shifted from traditional to new media.Because digital is generally cheaper to buy than traditional media such as TV, magazines or radio, total dollars invested in the media economy also decline.While this doesn’t[…]

The 8 most useless movie tie-ins US

As “Star Wars: The Force Awakens” hits theaters — and the merchandising hits stores — we look back fondly on some painfully misguided promotions As the franchise that practically invented the movie tie-in, Star Wars has a lot to live up to with its latest entry. So far, “Star Wars: The Force Awakens” seems up[…]

Why 2016 will be a year of breakups in programmatic

In the programmatic space, 2014 can be summed up as a year of snap decisions and bad relationships. There was a considerable amount of hot air and publishers, agencies and advertisers, to varying degrees, reacted to it in the heat of the moment. But 18 months later, I believe we will see a number of[…]

Ranked: Every Star Wars-branded commercial of 2015

Several decades ago, a visionary filmmaker wove a tale of heroics and villainy in a far-off galaxy, of fated champions vying for control and guided by a mysterious power. I am, of course, talking about Mel Brooks.While “Spaceballs II: The Search for More Money” hasn’t materialized (yet), it could well be the tagline for “Star[…]

In India, Volkswagen fuels up on legacy for ‘fun, new’ Beetle

MUMBAI — Volkswagen has rolled out an adby DDB Mudra West for its iconic Beetle.The film begins with the image of a gray Beetle, while the narration describes the car’s unique contours and place in history, citing miniskirts, peace-loving rebels and other hallmarks of the ‘60s. The video shows fans trying to re-create the Beatles’[…]

The Big List of 189 Words That Convert — Social Media Tips

“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing? Can one word change the way you feel about a[…]

Cause marketing and digital top marketers’ holiday-season to-do lists

Marketers are investing in digital channels, adding online and social elements to their existing programs Major brands are making big investments in their cause marketing and digital and social media for their holiday season campaigns, with companies from Toys R Us and RadioShack to Build-A-Bear Workshop and TJ Maxx boosting their spending in one or[…]