Twitter Beta-Testing a Way to Attach Ads to Tweets in Third-Party Apps 

Twitter is beta-testing a way for advertisers to attach ads to tweets that show up in applications outside of Twitter and its owned apps.Senior product manager Mollie Vandor announced in a blog post that the social network is beta-testing a way for brands to display ads from its MoPub ad-serving solution directly via Twitter Kit timelines for Android[…]

If Microsoft Helps Finance Yahoo, Data Will Drive Better Ads 

Microsoft Program Manager Jacob Rossi took to Twitter to deny that the company’s Edge Web browser will soon have its own ad blocker. Instead, he clarified that it will support third-party options like AdBloc.Whether ads are blocked or not through Microsoft’s Edge browser will become less important as data provides site visitors with a better[…]

Instagram Touts Carousel Ads To Brands

Instagram has started inviting brands big and small to buy carousel ads through its self-serve interfaces, including Ads API, Power Editor and Ads Manager. In addition, advertisers can now target consumers who, by Instagram’s reckoning, are more likely to take actions on their Web properties. Source: Instagram Touts Carousel Ads To Brands 11/02/2015

Advertising – The Science Behind Why Native Ads Work [Infographic]

Advertising – Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here’s a look at the science behind that engagement. Source: Advertising – The Science Behind Why Native Ads Work [Infographic] : MarketingProfs Article

Ad blocking software makers near 200 million users and have mobile ads on their hitlist

The prominence of ad-blocking software is worrying tech companies, publishers and advertisers, particularly as plug-ins are now being developed to block mobile ads. Source: Ad blocking software makers near 200 million users and have mobile ads on their hitlist