Still afraid of data? Let’s start with the fundamentals

Is your website data-driven or data-informed? If “data-less” is a more accurate description, let’s take a step back and look at what it takes for sites to adopt a data-driven mindset and strategy.IT resume makeover: Don’t try to please everyoneWriting a resume means knowing your audience. If you try to please everyone, you’ll only wind up withREAD NOWQuay Quinn-Settel, director of marketing at, believes that when an organization struggles to find value in data or fails to use it, it’s either because it hasn’t established clear goals and KPIs or its KPIs are disconnected from its business objectives. She says, “It could be a combination of both. To make data and resulting insights meaningful to a department or organization, team members need to know what numbers they need to hit, why they need to hit them, and what levers within their immediate control can affect the projected change.”Another hurdle organizations tend to face when it comes to data is that data can be downright scary to those who are unfamiliar with it. Kimberly Castro, executive editor of consumer advice for U.S. World News & Report, says, “Some publishers are skittish about using data because they think data alone will drive their content strategy, like some artificial-intelligence nightmare. Data is a necessity, but it’s a part of a more nuanced strategy that includes signals like social media reactions to your stories, the amount of PR/media attention a story receives, the number and quality of comments to gauge engagement, and, above all else, editorial expertise.”So, where to start? Here, with the help of Quinn-Settel, Castro, and Editor Josh Smith at GottaBeMobile, we explore the first steps you can take to help you kick off your data-embracing journey.  1. Ask the right questions and id

Source: Still afraid of data? Let’s start with the fundamentals | Computerworld

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