Placed’s Proposition To App Users: Share Your Location, Get Frequent Flyer Miles

The persistent question about accessing consumers’ location data for the purposes of serving ads and gaining insights about the place-based patterns created by smartphone geo-data involves participation: can people be incentivized into sharing where they are and where they’ve been?A second question addresses accuracy: how reliable and specific is such information?Fly Me To The StorePlaced’s latest attempt to answer those questions comes in the form of an iPhone and Android app called Frequent Flyer. People who download the app are offered a simple proposition: if you agree to opting-in twice and tell Placed where you are, you’ll get frequent flyer miles in return.Frequent Flyer is Placed’s third “double opt-in app” — Give2Charity and its Panel App are the previous two. At launch, the Seattle location attribution platform has signed up four major airlines (though the brand names have not been released).“Airline miles and location go hand in hand,” says David Shim, Founder and CEO of Placed. “Frequent Flyer gives consumers the ability to choose who has access to their data, and provides them with a clear value exchange in airline miles.”

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