Number Of Connected Intelligent Assistants Set To Exceed Global Population By 2021 

The relatively sudden emergence of connected intelligence and virtual digital assistants like Alexa, Siri, Cortana, and others appears to on the road to ubiquity: the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population, according to a report by British consultancy Ovum.The company estimates that Google Assistant will be lead the the voice-activated intelligent assistant device market with 23.3 percent market share. Google Assistant is expected to be followed by Samsung’s Bixby (14.5 percent), Apple’s Siri (13.1 percent), Amazon’s Alexa (3.9 percent), and Microsoft’s Cortana (2.3 percent.Ovum’s view differs from other analysts’ projections about this burgeoning and fluid marketplace. In its outlook for the connected intelligence market in 2017, eMarketer projects that 35.6 million Americans will use a voice-activated assistant device at least once a month for sudden rise of 128.9 percent over last year.At the moment, eMarketer has Amazon’s Echo device with a vast lead amounting to a 70.6 percent share of users in that space. Google Home, which only launched last October, will have to catch up as it has just 23.8 percent of the market.Again, that number could change quickly as these devices are still just outside the mainstream of consumer usage, there are a number of smaller voice-activated device makers, including Lenovo, LG, Harmon Kardon, and Mattel, that are entering the game now.So far, Parks Associates has noted that adoption of digital voice-activated assistants more than doubled in Q1 as 76 percent of consumers having used spoken commands to their connected device, the timing could hardly be better for Apple’s entry into the space currently commanded by Amazon and Google.

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