New Gmail Plug-In Highlights Words And Phrases That Undermine Your Message

New Gmail Plug-In Highlights Words And Phrases That Undermine Your MessageThe Chrome extension called “Just Not Sorry” warns you when your messages contain wishy-washy language like “I’m no expert” or “sorry, but.”By Lydia DishmanLook back at the last few emails you sent. Do you see phrases like “I’m no expert” or “does that make sense?” or words like “actually” or “sorry?” If so you might want to download a new Chrome extension called Just Not Sorry, a free plug-in that taps into Gmail and warns you when you are using words and phrases that undermine your message.The app was created by Tami Reiss, CEO of Cyrus Innovation, a software development agency. Reiss put a call to arms out on Medium late last month, hoping to get at least 10,000 people (women in particular) to pledge to stop diminishing their voices in the coming year. As of 4:00 p.m. ET on December 31, Just Not Sorry was up to 30,000 downloads, she tells Fast Company.Part of what prompted this initiative was Reiss’s work as a CEO. Although Cyrus works with companies of all sizes, Reiss’s work with female founders of startups trying to turn a vision into a reality made one thing very clear.”So many of them have great ideas but don’t communicate the confidence in them that will inspire investors,” she says, “Given that raising money is often that hardest part of building a startup, it’s incredibly important to be an effective communicator.”

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