For Marketers, a Brand Safety Wake-Up Call – eMarketer

The Google ad boycott is more than a black eye for the internet giant, it’s a wake-up call to the advertising industry. And that may not be a bad thing, according to Marc Goldberg, CEO of Trust Metrics, a publisher verification firm. “Google’s position at the moment has put a lot of advertisers in a concerning situation,” said Goldberg. “But what’s happening is good news for the industry.” A growing list of companies around the world, worried that their messages may be appearing next to hate speech and w

Source: For Marketers, a Brand Safety Wake-Up Call – eMarketer

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