Fossil planning “unprecedented” launch of connected wearables for late 2016 

In an effort to turn around the consistent declining revenue and sales, watchmaker Fossil Group is shifting its focus to smartwatches and trackers, effectively trying to rebrand itself as the leader in the industry by embarking on what executives called an “unprecedented launch.”During a second quarter earnings call with investors and analysts, Fossil CEO Kosta Kartsotis said over the next three months, the company will have eight wearable brands across three product categories – hybrid, smartwatch and activity tracker – comprising 100 stock keeping units, available in 40 countries in 20 languages. While this has historically been a smaller segment of Fossil, it now appears to be the primary means by which Fossil aims to turn itself around, accounting for most of the growth in the company.“On that front, we are well on our way to launching connected accessories across more of the brands in our portfolio and are on track to deliver this product in the third quarter,” said Kartsotis. “Weaker performance in our wholesale channel, particularly in the US, where the business is most challenged, is likely to continue. However, we believe the innovative products launched later in the year can begin to re-energize the channel.”

Source: Fossil planning “unprecedented” launch of connected wearables for late 2016 | MobiHealthNews

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