Facebook’s revenue from mobile-app-install advertising is exploding 

When app developers want to advertise to gain new users, they usually turn to Facebook.In fact, Facebook is the “largest platform for app marketing,” according to a new analyst note issued by Citi on Thursday.Here’s one statistic that drives that home: Citi estimates that 1.15 billion apps will be downloaded through marketing on Facebook properties in 2016. That’s up 33% from last year, when 867 million apps were downloaded through Facebook, Facebook Messenger, Instagram, and WhatsApp, according to Citi’s research.Here are some more nuggets that showcase Facebook’s success with app marketing:The average price of an app install from Facebook is $3.40.The average smartphone user downloaded .35 apps through Facebook in 2015.Mobile-app-install advertising accounted for 17% of Facebook’s total ad revenue in 2015, or $2.9 billion. (For context, total US mobile-app-install ad revenue was projected to top $4.6 billion in 2015.)Facebook will be responsible for over 4 billion cumulative downloads by 2017, according to Citi’s projections.

Source: Facebook’s revenue from mobile-app-install advertising is exploding – Business Insider

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