Do More TV Commercials Equal More Marketers’ Site Visits?

The Video Advertising Bureau, a trade group of major TV network groups, says a study of 125 brands in six categories — restaurants, retail, travel, telecommunications/location-based mobile apps,financial and insurance — show a marketed increase in Web traffic as their TV budgets climb.

Source: Do More TV Commercials Equal More Marketers’ Site Visits? 09/22/2015

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