Connected TV Viewing Rises, Engagement Does Not

Viewing with over-the-top streaming devices on connected TV sets is rising sharply — 380% in the first quarter of this year — yet engagement in ads on these platforms remains low, according to arecent study by Freewheel cited by the ANA/BrightLine research.

Source: ANA: Connected TV Viewing Rises Sharply, Marketer Engagement Does Not 09/01/2015

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